Amuka Esports is Canada’s leader in esports venues, leagues, and tournaments
Amuka Esports is a media and entertainment company that has built an entire esports ecosystem with a strong grassroots community and loyal following. Their focus is on empowering the casual and everyday gamer to take their love of gaming to the next level (they want their gamers to be watching, playing, competing and betting on all things esports).
Amuka Esports owns and operates two esports arenas in Toronto and Windsor and have produced over 300+ events—in all of the Tier 1 and Tier 2 titles.
Here’s How Amuka Esports Makes Money:
- Sponsorships: Amuka Esports has the unique ability to create both live and online brand activations across their platform. So far, they’ve secured over $300K in sponsorships. Their current partners include; Zowie, Seagate Gaming, Corsair, GFuel Energy Formula, Ubisoft, Red Bull, Ownr, RBC Ventures, and GURU Energy.
- Esports Teams: Team earnings, merch sales and brand deals across their competitive and content team.
- Media: Developing short and long form esports content that is licensed to broadcaster and OTT platforms. Their media brand, Made in Esports, produces esports content that is watched by millions globally (reaching fans in Asia, the Middle East, Africa & Europe).
- Gaming Activity: This includes monthly gaming memberships and tournament entry fees.
Amuka Esports uses a strategic 4 vertical approach to propel its Media Assets, Sponsorships and Partnerships. By building grassroots communities, they intend to leverage their authentic content, members, teams and leagues to source fruitful partnerships and sponsorships—which is the highest margin type of revenue in the entire ecosystem.
The Esports industry is rapidly growing—with viewership expected to top 550 Million viewers in 2021 (COVID-19 has contributed to significant growth in this market and many profitable online events). In fact, the Esports market size is expected to reach $300 Billion by 2025.
Amuka Esports is currently raising series A financing to expand their growth across numerous verticals. They have a seasoned team of esports executives and bankers with a go-public strategy.
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Company website: https://www.amukaesports.com/
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