Music marketing can be a big challenge for independent musicians today. Spotify, for example, has over 3 million artists’ music available on their platform – but 90% of all streams are attributed to only 1% of artists.  This doesn’t mean people are not looking to discover new music and artists. In fact, Subba surveyed over 300 media students working at college radio stations and found 90% of them wanted to actively support the artists they love along with discovering new music.

Now they can – introducing Subba: a platform that allows music fans to support artists by reviewing music and music festivals (and which gives artists free exposure to an existing network of engaged music super-fans!). What started out as a bedroom blog has quickly turned into a music reviews community with over 10,000 fan reviews published on the platform in just 12 months!

Why fan reviews you may ask? Because fan reviews receive much higher levels of engagement when compared to traditional media (Pitchfork, Billboard, Rolling Stone etc). This free content also significantly helps artists reduce their marketing costs as fans love to share their reviews too! Look, fans are no longer passive consumers, they’re becoming active co-creators and now more than ever – want their opinions seen and appreciated.

Fan reviews can also help fans discover new events and make purchase decisions for tickets (shows & festivals).  Subba now works with leading ticketing partners such as Ticketmaster, StubHub, See Tickets, AXS & Eventim to provide fans with multiple ticket options at the point of purchase.

Remember, with Subba, there are no paid-for opinions. Fans share their authentic, personalized music experiences which gives artists the opportunity to forge deeper connections with their fans.

To learn more about Subba’s ever-growing global community of music fans and reviews, visit: https://www.subba-cultcha.com/.