By Chris Murphy
Chalkline, the B2B customer acquisition and retention platform for free to play and real money games, has closed $2.7m in Series A funding according to an announcement made by the firm this week.
The round was led by Parlay Capital Holdings and Patrick Conroy. As part of the financing round, Greg Buonocore from Parlay Capital Holdings and Conroy have joined Chalkline’s board of directors.
Additional investors with experience in the gaming space include Afshin Yazdian; Andrew Braitchouk, Group Finance Director at Sports Media Interactive; and Clay Travis of Fox Bet Live and Outkick.
Daniel Kustelski, CEO and Co-Founder of Chalkline, commented: “We are thrilled to welcome this outstanding group of professional investors and seasoned gaming executives to our team.
“The North American sports betting and igaming industry are experiencing incredible growth. Our localized state-level freeplay sports games have always been a key part of the Chalkline product suite, but we’re most excited about the rollout of our personalization products, like our GameChanger ‘favorite team’ game.”
This latest round of financing, said the company, will be used to bolster its product development and commercial momentum.
Working with global sports betting operators and media companies, Chalkline powers free to play and real money games for some of the most recognized brands in the industry, including Churchill Downs, Chive Media Group and JACK Entertainment.